Using Google Adwords Along With SEO

Google Adwords is one of the most effective mediums of promoting your business on search engines. If you are focusing your efforts on search engine optimization, then it can easily consume around 6-8 Months ( even higher than that) to get your website optimized on top pages of Google, Yahoo and several other search engines.

Yahoo on the other hand provides similar feature which is bit more advance than Google. However, the popularity factor of Google is higher than Yahoo, but Yahoo’s Sponsored search provides you more flexibility in terms of selecting text, link, and ads. Similar to Google, Yahoo will also advertise your website on popular websites.

Watch This useful video which will help you optimize your Adwords campaigns

Following are some the tips offered by the internal team of Adwords optimizesppcseo which will help you generate more ROI from your existing adwords campaigns.

  1. Focus your ads on low prices and savings.
  2. Use value-related keywords.
  3. Make sure your ad groups are targeted and relevant.
  4. Don’t waste money on irrelevant clicks.
  5. Make it easy for customers to buy.
  6. Focus your money on your high-performers.

Let us watch another useful video on how to optimize your Adword ads.

You can read more about each of these tips including examples and instructions at and you can also view these tactics in a pdf format at We hope these tactics will help you continue to see good returns from your AdWords investment.

Questions To Ask An SEO Company Before Hiring

Search engine optimization plays a crucial role in the performance of a website. If it happens that the website does not rank well in search engines, this means that clients don’t get to see it. Visibility is everything when it comes to a website because it determines the number of people who get to see and view it. For this to happen, a reliable SEO company has to be hired in order to make certain that they’ll do an excellent job. The questions to ask the companies before hiring them include some of the following.

return on investmentWhat Is The Marketing Goal Of The SEO Company
The goals of the optimization company should not just be about increasing the traffic to a site. It should also be about enhancing brand awareness. This is why it is advisable to hire the kind of company that has got everything together. They need to understand what goes into making a website successful. Keyword ranking is not the only important task. The return on the investment is supposed to increase with revenue.

Inquire about their other clients
For a company that is well established, it is supposed to have a huge number of clients both from the past and in the present. They should also be ready to present the list to a client who wants the same services. This is the only way to determine how effective the company really is. It is a way of getting to know whether their efforts bore any fruit for their clients.

Asking the plan of the company with regards to raising the ranks
The best companies have no problem discussing the details of how they are going to improve the rankings of their clients. They are able to explain the details to the client and show them what they are going to do in order to improve traffic to the site. This is why most clients start by taking a review of the site so that any issues can e resolved. This is also meant to get knowledge of both the ‘’ON’’ and ‘’OFF’’ page policy.

Do they stick to the requirements of search engines
To avoid any mishaps that can develop problems with a clients website, the SEO company has to adhere to the rules and regulations that are set up for search engines. There are webmaster guidelines which have to be followed to the latter if the entire website does not want to risk getting banned. This is why they avoid taking steps such as putting spam content considering the kind of effect that it can have.


Top 9 important, low cost marketing tips for startups

marketingStarting a business can be somewhat challenging, especially when you don’t have a clear guide on marketing essentials. The following marketing tips can help you come up with a comprehensive plan with a focus of effectively penetrating the market. When done right, you will be amazed by the benefits that follow.

1) Enticing content

Information about your business will always be marketed by the content you have. Most importantly, online marketing depends on content in a huge way. Search engines will want you to have high quality and optimized content. It should also be original and plagiarism free, for search engines to rank you high. Whenever you write content to promote your business, do it in such a way that it is influential, interesting, and relevant to your business and the target audience. This, along with making it keyword rich is what is referred to as search engine optimization.

  1. Networks are valuable

Your contacts and connections are quite important in the event you are starting a business. It is in the nature of people to want to help one another and be of benefit to each others being. You can find important contacts and people with whom to form good relationships with, from events, conferences and public meetings. You might be amazed how much influence in the industry that new person you met has. Building a network of important people is not only important for short term purposes but also long term. These are the people that will stand in for you, say in the event that your business reputation is threatened. From these, you will also get mentors, advisors and even those that you can help out yourself.

  1. Don’t underestimate business Cards

With advancement in technology of this day and age, some entrepreneurs make the mistake of undermining the importance of business cards in promoting their startups. As much as most of your marketing approaches should be done digital, business cards can provide a substantial of impact as well. It mostly depends on the design and the quality of material, to obtain a business card that will market your brand effective. When customers and potential ones have your business contacts, they will have in mind information about you and will come to you whenever they need products that you deal with; not forgetting the referrals they can bring you.

  1. Use social media.

Free traffic, awareness, sales, referrals, just name it. Social media is one of the most effective marketing platforms in the business of today, especially for startups. You only need to start by selecting the social channel where your target market is. It however demands some prior research but won’t cost you much of your time either. Also, you get to interact with your target audience when you establish campaigns and advertise on social media. You get to understand the market needs even better, through engagement as you post product updates and respond to comments and queries. It is important that you don’t focus only on driving sales, but providing important, informative and educative content as well. Try to establish networks and relationships with you audience as well as influential people and firms on the channels. As you market your business, try to do it genuinely, without having to advertise your brand in between conversations of others. As much as you should be social enough here, try also to maintain some sense of professionalism as well. Use updates management tools once you manage to build a big fan page, so that you maintain your presence, consistency and influence. If you have to meet your audience in person, go for it.

  1. Email branding.

In your email marketing approaches, you can also consider including some branding statement such as the mission statement or company logo. It is an easy and free way to get through to your target market also. If it’s a company, having all your employees send the same consistent message can be a great way to go.

  1. Telephone marketing

Most people have a tendency of undermining the power of communication. It is communication that will get your business exposed to your target clients. For a stating up business, you probably have the contacts of a few individuals or even companies depending on what you are dealing with. Pick up that phone and call them and persuade them to buy your products. Even as you explore other methods of marketing, your cold calling efforts will definitely bear some fruit as well. If you manage to garner some sales from this approach, contact them again and find out what they think of your products. Also remember to ask them to refer you to some of their friends. Investing in some assistants to do the same for you is also worth it.

  1. Seek assistance from influential figures.

Every industry has key individuals or bodies with a large influence in the market. These can be a great stepping stone as your business is starting up. Despite the fact that you don’t have to have them back you up in each and every stage of your business, having them promote your startup and possibly link you up with other important people can do you magic. However, it is all about maintaining a good relationship, not only during startup, but as your business grows as well. These important connections can have a larger impact that trying to connect publicly with hundreds if not thousands of people.

  1. Blogs are important marketing tools.

Blogs can be very effective in reaching out to target market. As a marketing strategy, look for an influential blog with which to establish back links. These will be important in generating extra traffic to your website and even increasing your conversion rate. They also help in retaining customers, as they keep going back to the blogs if the content is enticing enough. Linking tio a reliable blog with substantial traffic can increase your business’ performance and profitability a great deal.

  1. Email marketing.

Another important marketing strategy is the use of emails to reach out to your audience. Emails can be very effective for delivering content to your customers about product updates, newsletters, greetings, press releases, and other marketing content. They can also be used to entice your customers into buying more, and even bringing in referrals. There are email marketing tools that you can use to manage a huge database of mailing list, automatically delivering content to as much as 2000 subscribers. Some such as MailChimp are free, whereas others may be found at a fee. It is important that your site has an opt-in feature for email subscription to visitors, who are also your potential clients.