Starting a business can be somewhat challenging, especially when you don’t have a clear guide on marketing essentials. The following marketing tips can help you come up with a comprehensive plan with a focus of effectively penetrating the market. When done right, you will be amazed by the benefits that follow.
1) Enticing content
Information about your business will always be marketed by the content you have. Most importantly, online marketing depends on content in a huge way. Search engines will want you to have high quality and optimized content. It should also be original and plagiarism free, for search engines to rank you high. Whenever you write content to promote your business, do it in such a way that it is influential, interesting, and relevant to your business and the target audience. This, along with making it keyword rich is what is referred to as search engine optimization.
- Networks are valuable
Your contacts and connections are quite important in the event you are starting a business. It is in the nature of people to want to help one another and be of benefit to each others being. You can find important contacts and people with whom to form good relationships with, from events, conferences and public meetings. You might be amazed how much influence in the industry that new person you met has. Building a network of important people is not only important for short term purposes but also long term. These are the people that will stand in for you, say in the event that your business reputation is threatened. From these, you will also get mentors, advisors and even those that you can help out yourself.
- Don’t underestimate business Cards
With advancement in technology of this day and age, some entrepreneurs make the mistake of undermining the importance of business cards in promoting their startups. As much as most of your marketing approaches should be done digital, business cards can provide a substantial of impact as well. It mostly depends on the design and the quality of material, to obtain a business card that will market your brand effective. When customers and potential ones have your business contacts, they will have in mind information about you and will come to you whenever they need products that you deal with; not forgetting the referrals they can bring you.
- Use social media.
Free traffic, awareness, sales, referrals, just name it. Social media is one of the most effective marketing platforms in the business of today, especially for startups. You only need to start by selecting the social channel where your target market is. It however demands some prior research but won’t cost you much of your time either. Also, you get to interact with your target audience when you establish campaigns and advertise on social media. You get to understand the market needs even better, through engagement as you post product updates and respond to comments and queries. It is important that you don’t focus only on driving sales, but providing important, informative and educative content as well. Try to establish networks and relationships with you audience as well as influential people and firms on the channels. As you market your business, try to do it genuinely, without having to advertise your brand in between conversations of others. As much as you should be social enough here, try also to maintain some sense of professionalism as well. Use updates management tools once you manage to build a big fan page, so that you maintain your presence, consistency and influence. If you have to meet your audience in person, go for it.
- Email branding.
In your email marketing approaches, you can also consider including some branding statement such as the mission statement or company logo. It is an easy and free way to get through to your target market also. If it’s a company, having all your employees send the same consistent message can be a great way to go.
- Telephone marketing
Most people have a tendency of undermining the power of communication. It is communication that will get your business exposed to your target clients. For a stating up business, you probably have the contacts of a few individuals or even companies depending on what you are dealing with. Pick up that phone and call them and persuade them to buy your products. Even as you explore other methods of marketing, your cold calling efforts will definitely bear some fruit as well. If you manage to garner some sales from this approach, contact them again and find out what they think of your products. Also remember to ask them to refer you to some of their friends. Investing in some assistants to do the same for you is also worth it.
- Seek assistance from influential figures.
Every industry has key individuals or bodies with a large influence in the market. These can be a great stepping stone as your business is starting up. Despite the fact that you don’t have to have them back you up in each and every stage of your business, having them promote your startup and possibly link you up with other important people can do you magic. However, it is all about maintaining a good relationship, not only during startup, but as your business grows as well. These important connections can have a larger impact that trying to connect publicly with hundreds if not thousands of people.
- Blogs are important marketing tools.
Blogs can be very effective in reaching out to target market. As a marketing strategy, look for an influential blog with which to establish back links. These will be important in generating extra traffic to your website and even increasing your conversion rate. They also help in retaining customers, as they keep going back to the blogs if the content is enticing enough. Linking tio a reliable blog with substantial traffic can increase your business’ performance and profitability a great deal.
- Email marketing.
Another important marketing strategy is the use of emails to reach out to your audience. Emails can be very effective for delivering content to your customers about product updates, newsletters, greetings, press releases, and other marketing content. They can also be used to entice your customers into buying more, and even bringing in referrals. There are email marketing tools that you can use to manage a huge database of mailing list, automatically delivering content to as much as 2000 subscribers. Some such as MailChimp are free, whereas others may be found at a fee. It is important that your site has an opt-in feature for email subscription to visitors, who are also your potential clients.